{"product_id":"xc327634","title":"L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Dye","description":"\u003cbr\u003e\u003cbr\u003e\u003cdiv style=\"text-align:center;font-size:14px;\"\u003e\n\u003cbr\u003e\u003cdiv style=\"text-align:center;padding:10px 0px 0px 0px;\"\u003e\u003cspan style=\"text-align: left;\"\u003eSince 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color - delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. 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