About this item

• PERMANENT HAIR COLOR: Express yourself through double-action permanent hair color. Providing up to 4 levels of lift, our purple hair dye is formulated for brunette virgin hair.
• NOURISHING FORMULA: Enriched with aloe vera and soy protein, this permanent hair dye helps retain moisture to smooth and soften hair, improving overall shine.
• EASY APPLICATION: An easy-to-apply cream formula lifts and deposits bold color, eliminating the need for bleach. Hair color kit delivers bold results in just 45 minutes. For long or thick hair, 2 or more kits are recommended.
• VERSATILE APPLICATION: Use this permanent hair color for full coverage, sectioned streaks, ombre patterns, or balayage. Not recommended for previously-colored or bleached hair.
• BE BOLD: We offer a full range of bold hair color products, including temporary, semi-permanent, permanent & hair care products. Be it a form of rebellion, joy, or fashion - we provide a way of expressing yourself to the world.