About this item

• Purple Shampoo: Remove brassy tones for perfectly bright, cool-toned hair that’s shiny and soft; Set the tone for beautifully blonde hair
• Key Ingredients: Infused with ultra violet pigment, known to tone blonde hair
• Gentle, Cleansing Formula: This luminous, lush shampoo delivers salon-fresh results to blonde hair
• How To Use It: Wet hair, lather up, massage into hair and scalp and rinse well; Follow with Tone It Down Blonde Conditioner
• Better Haircare, Mindfully Made: Haircare crafted to a higher standard, made with responsibly sourced ingredients; A cut above clean, omitting over 1,300 ingredients